How to Properly Plan a Successful Trade Show

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What to Consider When You’re Organizing a Trade Show

Creating and organizing a trade show is a substantial endeavor that requires a large amount of planning and fantastic organizational skills. While there are always going to be issues that you’ll be required to deal with along the way, taking certain steps should help you lessen the amount of problems that you encounter once the trade show is underway.

Begin to Plan the Event Well Ahead of Time

No matter how large your trade show is going to be, it’s important that you begin to plan the event well ahead of time. Because of the complicated logistics of a trade show, it’s recommended that you begin planning around one year before the date of the show, which ensures that you have enough time to handle any unexpected obstacles that occur. A small list of the aspects of the show that you’ll need to plan include the theme of the show, sending invites to possible attendees, your budget, vendors, entertainment, and finding the event venue. Taking your time to plan the event should minimize the number of mistakes that you make.

Build the Right Team

There are a large number of tasks that need to be managed when putting together a trade show, which is why it’s important to have the right team by your side. The most important roles to hire for include project manager, marketing manager, sales, and event manager. Most of the remaining tasks can be outsourced.

Locate a Good Venue

Finding the right venue for your trade show is essential. While the location of the venue is important, the best way to find the right venue is to estimate the amount of foot traffic at the show as well as the number of speakers and exhibitors. With this information in hand, you should be able to identify a venue that will accommodate all of your needs. You’ll also want to make sure that the you choose a reputable and well known event rental company in Las Vegas so that any mistakes and hurdles you encounter are in your control and can be easily remedied.

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